August 25, 2020

“Underpromise and Overdeliver is a Damaging Trope; It Leads to Mediocrity.

“We underpromise and overdeliver” is a common refrain in many industries, not least of which in the business consulting world. It is also a fundamental marketing tactic amongst sales teams.  I suspect you, my worthy reader, have deployed this now-tiresome trope at some point. Maybe you thought it sounded really […]